Starting a business is the easiest part. Sometimes, keeping a business alive and profitable can feel like shoveling water out of a sinking boat, and the overwhelming environment that comes with the day-to-day tasks of a business can be too much for those who aren’t prepared to handle it correctly. Variables stack in businesses, and the more money that is involved in the profits of the business, the more risk and stress will be involved in the process of its operations. Learning tips to handle the needs of a business will help make the business run more smoothly, creating opportunities for growth and expansion.
Habits are a powerful system that can help take the load that comes from running a company. Engaging in systematically organizing and simplifying the needs of a business will make things much easier to swallow, and give room for additions to be made and growth to be sought after. Many businesses spend so much time trying to manage their current responsibilities that they have almost no chance for growth. Fix this problem by pursuing habits that tackle problems in chunks and solve them in a way that won’t destroy the value of the business.
Mastering this concept creates opportunity for expansion beyond what most people imagine. Russell Sergent is a serial entrepreneur that learned how to manage the operations of a business early on. His first business was his hardest task, and from there has expanded into many different businesses, some in different industries entirely. He now manages his four businesses from his home in Milwaukee, celebrating his 20th year of entrepreneurship.
Building a brand is one of the hardest things for business owners to do. The community wants to see something that they can remember, something that can be drawn upon quickly and almost effortlessly, in order to remember the exceptional services or products that your business provides. However, despite this amazing concept, many businesses fail to make their brand stick, or fail to brand their business at all, leaving them as just another business in the community, nameless and without a face that can be recognized by anyone. To help build your brand with the market you wish to impress, the most important question you can ask yourself is what customers expect from your company.
Brands are built off of consistency and emphasized features within the business that can be familiarized within the market. How do customers see your business, and what are they expecting from you as they enter it each and every day? These questions are crucial to ensure that you understand how your brand needs to be built. Negative branding can kill a business, but finding ways to emphasize positive benefits and features of your business will make the marketing of its brand successful.
Businesses that build their brand off of what customers already know have come to become very successful in their area. Russell Sergent, the founder and owner of Pro-Source Distributors, built his brand in Wisconsin and Illinois as being the only cleaning supply provider that has a 24-hour turnaround time that can save businesses a minimum of 20%. This familiarization with his business caused great success, with over 500 businesses becoming his client within the first ten years. His branding success was so well-driven that the business is still standing, 20 years after its establishment.