Starting a New Business: Web Presence by Russell Sergent

A web presence is extremely important to have, particularly for every new business seeking even a modicum of success within the United States. With the rise of internet-based marketing, and the proven results that come from directing one’s customers through company websites, particularly in the past decade, many business experts have come to agree that the creation of a strong web presence is the key to both surviving and making a profit. This is especially true beyond the first three years of your business’s existence. In the United States, over a third of all small businesses fail after the first year, and most don’t make a profit until their third year. In order to grow your business, you will most likely have to get a well-designed webpage, that which helps customers locate your business online.

A major aspect of your web presence should include Search Engine Optimization (SEO). SEO is the art of placing your website first among common search terms your customers are typing in (products or services). The better your webpage is designed and optimized to appear on the top of common search results, the more likely your customers are to find your business (and not your competitors) for their needs. SEO services can also make it easier for your customers to find your physical location on services such as Google Maps.

Russell Sergent is a small business owner from Rockford, Illinois. After graduating from Rockford East High School in 1988, Sergent started his own business from his home. He worked over eighty hours a week for ten years to establish his business as a respected leader in the industry. Sergent’s company, Pro-Source Distributors, supplies five hundred businesses with essential janitorial, paper, and chemical supplies in Illinois and Wisconsin. Twenty-seven years after he graduated from high school, Sergent established his business as a regional power in the local janitorial supply industry. He devoted a decade of his life to building his business.

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