Russell Sergent is a professional triathlete and successful entrepreneur who is the owner of three businesses including a Quiznos in Rockford, IL. He has been in the food industry for 15 years now, and as a result, he developed a base of knowledge that allows him to understand Quiznos’ business philosophy to its full extent.
The Key Ingredient for Success
The Quizno brand started out its success story more than 30 years ago in Denver. Their business philosophy was built on a premise that should be obvious in the food industry, but it isn’t. They wanted to create products that tasted great, using only the highest quality of ingredients. If we think about certain fast food giants, we instantly realize that success in the food industry does not necessarily require that. In fact, for decades, the opposite seemed to be true. In that sense, Quizno was always a little ahead of others, and as it turns out, they were absolutely right. It took society a couple of decades to realize that they don’t have to be content with eating tasty, but ultimately unhealthy food items with mystery ingredients in them.
The Quality of the Ingredients
When it comes to a restaurant, these days the quality of the food ingredients is quite likely the number one deciding factor that determines the financial success – or lack thereof – of the establishment in question. At Quiznos, they don’t use mystery ingredients that make the food tasty while reducing its nutritional qualities. They create the flavor by combining fresh, top notch components.
There are clear trends in the food industry that are not likely to go away anytime soon. One of these trends is the increasing demand for quality and ethical solutions. This created a new line of small businesses that remolded the shape of the industry itself. Those who are willing to change their ways and improve the quality of their ingredients can stay alive, but those who are stubborn enough not to join this revolution will probably be left behind. The reason why Quiznos was ahead of its time from the very beginning, was their willingness to use quality ingredients. Their code of conduct was built on the use of ethically-sourced food while complying with all laws and regulations.
A Risky Business Policy That Paid Out
Quizno’s business policy was extremely bold and risky. They have built a food franchise on the premise that offering competitive prices while using the highest quality ingredients is possible. The company legitimized the idea of healthy fast food, and that is why they are still successful.
Russell Sergent has been running the Rockford Quiznos in the past 15 years, and he hopes that the restaurant can still reach new heights.