Russell Sergent – Common Baking Mistakes To Avoid

When he is not busy with his work as a business owner, or with his training for the many endurance races that he takes part in, Russell Sergent likes to bake as often as he can. Baking is a wonderful activity because it can be done by anybody, assuming you put the time and effort into learning how to do it. However, novices often find that they struggle at first, often because they make the following key mistakes.

Checking The Oven
Once you have placed whatever you are baking into the oven you need to trust it to do its job. Your role is to keep an eye on the time so you remove the item when it has been baked. Many novices make the mistake of constantly opening the oven to check what they are baking, which releases the heat out and leads to uneven baking.

Not Following Recipes
While you are encouraged to experiment a little with your baking, it is still important that you follow recipes to the letter when you start out so you can learn the basics and start creating some tasty baked goods. Being off with your measurements, even by a little bit, can completely change the complexion of the dish.

Not Being Familiar With The Oven
Every oven has its own quirks that you need to be familiar with. For example, you need to recognize that fan-assisted ovens will need to be used at a lower heat than regular ones. Gain familiarity with your oven so you don’t end up baking for too much, or too little, time.

Russell Sergent is a business owner and baking enthusiast.


Russell Sergent – Advice For Preparing For A Half-Marathon

Russell Sergent is a passionate runner. “Since 2007 I’ve run nineteen full marathons and countless half-marathons,” he says. For many, the half-marathon is useful challenge that can help them get ready for even longer distances in the future. It is crucial to prepare for the experience properly so keep these tips in mind to ensure you are ready on race day.

Russell Sergent

Build A Weekly Mileage Base

Ideally you will need to get yourself to a weekly mileage base where you can comfortably cover between fifteen and twenty miles per week before you can start focusing on proper preparation for a half-marathon. Remember that you will need to ask your body to adjust to new training demands during your preparation, so don’t put yourself in a position where you need to build a base simultaneously.

Quality Over Quantity

Getting more miles under your belt is always important, but you need to be careful about stretching your body too far and burning out. This may lead to injury, which compromises your ability to prepare for the event. Instead, focus on quality over quantity in your runs. Set yourself goals and work hard to achieve them, while also giving your body the time it needs to recover.

Research The Race

Try to get a good idea of the layout of the race as early on as possible. Look for sections that will be particularly challenging and consider training on the course to acclimate yourself to it. It is also beneficial to understand where refreshments will be made available so you can regulate your intake.

Russell Sergent is an experienced half-marathon runner.

Russell Sergent on Why You Should Become an Animal Shelter Volunteer

Russell Sergent loves animals and often helps various organizations both in person, and through his bank account. The efforts of animal advocates are paying off, as more and more people realize the importance of animal adoption. The “adopt don’t buy” mentality is more and more popular amongst animal lovers, and volunteers are a very big part of that. In addition to making adopting animals more popular, there are other advantages to volunteering in an animal shelter.

Russell Sergent

You Can Meet New Friends

One of the most important parts of the human experience is meeting new people. An animal shelter – where you will be bound to run into people who will share at least one interest with you – is an excellent place to do that.

You Can Make a Direct Impact

Sending money to a shelter is great, in fact it’s often more impactful than spending a couple of hours there. These organizations are often funded almost entirely through the donations of their members, which makes this matter extremely important. With that said, being physically present has its own advantages, too. It’s well-known that people tend to adopt animals that look and feel healthy, and are socially adaptable. If you work at a shelter, you can influence these factors at a tremendous level.

You Can Impact Your Own Health as Well

There are studies that suggest that helping out others, and being close to animals are both excellent for your health. At a shelter, you can combine these two.

As a person who regularly helps animal shelters and adopted numerous four-legged friends during the process, Russell Sergent hopes that people will become more conscious about the trials and tribulations that these animals have to go through.



Russell Sergent – Various Benefits of Swimming

Russell Sergent

Russell Sergent

Russell Sergent lives a very active life, pursuing many interests that require him to be in a peak physical condition. As a triathlon competitor, swimming is naturally one of the sports that he enjoys frequently. When it comes to this particular activity, we can safely say it can positively impact several aspects of one’s life, including cardiovascular and mental health.

Swimming as an Exercise
Swimming is a great form of exercise for various reasons. For starters, it burns tons of calories. A 30-minute swimming session can burn as many as 200 calories, and there is another element – quite literally – in play here, the water. The normal core body temperature of an adult human is around 98 degrees Fahrenheit (or 36.5 degrees Celsius), and that fact plays an important role. This has everything to do with the difference between human body temperature and water temperature. The average water temperature in a swimming pool is usually around 84 degrees Fahrenheit (or 28 degrees Celsius).

This means that when one submerges their body in water, the body has to do extra work to maintain its core temperature, burning even more calories in the process. Swimming is also a great full-body workout. It works most main muscle groups in the body, including the deeper, core muscles. Those who have muscle, ligament or joint problems can appreciate the buoyancy effect, which allows them to work out these problematic areas without significant pain or an increased chance of aggravating the injury.

The Mental Benefits of Swimming
Good mental health is extremely important and a major determining factor when it comes to one’s well-being. People with good mental health can cope better with stress, on average they are happier, and they even handle physical problems better. As a recreational activity, swimming is an uplifting exercise and is good for stress relief. It is the combination of being in the water – which is quite relaxing – and knowing you are doing something good for your body – which invokes the desire to become even more active – that makes swimming a great way to release stress. Many people find swimming an energizing exercise too, especially when done early in the day before work or school. It is one of few exercises that don’t feel repetitive, despite arguably being repetitive. Apart from offering physical and psychological benefits, swimming offers social benefits, as well. Many people swim alone, but others bond at the pool, share stories with each other and build small communities. Sometimes there is even a little bit of healthy competition going on. The swimming pool offers an environment where people of all ages come together to pursue a passion that everybody can benefit from.

Russell Sergent is an outdoorsy person who likes to swim in open water but also enjoys training in a pool.


Russell Sergent – Founder of Fleet Feet Sports

Russell Sergent is the founder of Fleet Feet Sports, a running and athletic gear supply company based in Brookfield, Wisconsin. Sergent grew up in Rockford, Illinois, graduated from Rockford High School in 1988, and founded his first business in 1995. The business, which he still operates, is Pro-Source Distributors, supplying janitorial supplies to over 500 companies in the area. Sergent founded Fleet Feet Sports in 2008 in Brookfield. The company has continued to help people get the right gear for all of their personal distance running and athletic goals because of its focus on the total experience for all of its customers.

Russell Sergent

Russell Sergent founded Fleet Feet Sports because he found himself enamored with distance running. He participated in his first marathon, the PF Chang’s Rock N Roll Marathon, in Arizona in 2007 and found he couldn’t replicate the feeling of endorphins running through his bloodstream any other way. Russell Sergent had found one his favorite relaxing activities. He founded Fleet Feet Sports because he thought that he could help his community get the best equipment and apparel around at optimal prices. He learned everything there was to learn about distance running gear and used that knowledge to help his employees educated customers on how to get the best gear for their personal needs. Today, Fleet Feet Sports helps many people on an individual basis get the support they need to avoid injury and run to their goals.

Russell Sergent participated in his fist Iron Man triathlon in 2008 and hasn’t looked back.

Russell Sergent – Creating Confidence in your Brand

Russell Sergent wanted to create early confidence in his brand, Pro-Source Distributors, so that he could get the funding he needed to start the business and create success. Business is all about confidence—customer confidence, brand confidence, investor confidence, and more. Sergent knew that in order to get started, he needed to instill confidence in others. Sergent has founded several companies since he started Pro-Source Distributors, a janitorial supply company serving over 400 companies in Illinois and Wisconsin. For all of them, he built his own confidence first in his brand so that he could create confidence in other people who would help him along the way.

Russell Sergent

Russell Sergent knew that you can’t just wake up one morning and tell yourself that you’re confident in the project you’re starting, or yourself for that matter. You have to have the pride in your work and your efforts to work hard on creating a business plan that will be successful in the long and the short term. Russell Sergent started by putting in the time to adequately plan for success. He started with a business idea that he felt he could market to investors and eventually to clients. Before he made any moves to secure funding for his first business, Pro-Source Distributors, he sat down and worked out all of the major questions surrounding his business: how would it compete in the market it’s entering? Who will be its main customers? Who is its target audience? How will he and his business reach this audience? Once he had a solid foundation by answering these questions deliberately and carefully, Russell Sergent started to gain confidence in the brand he started to build and himself.

Russell Sergent found that the seeds of confidence were within himself. He had to put forth the effort to know the ins and outs of how he will overcome obstacles and found a successful business that will be successful for decades to come. Pro-Source Distributors has become a trusted name for janitorial companies throughout the area when they need supplies to please their own clients. Over time, Sergent’s confidence in his brand caused him to take measures to protect it as much as possible. He protects his brand and his company by insulating it with the best professionals he could find and by training all of them in excellent customer service practices. With excellently trained and empowered customer service representatives working with clients to ensure their continued loyalty, Sergent’s confidence in his brand only grows.

Russell Sergent, with his confidence in his company and all who work for it, found clients who wanted to be a part of his vision for success and the future. Throughout this customer base, the confidence that Sergent started to exude passed to the clients, business partners, and employees Sergent worked with every day to establish Pro-Source Distributors as a regional front-runner in janitorial supplies.

Russell Sergent – The Importance of Customer Service

For Russell Sergent, customer service is an investment in the future. In order to establish a regular client base and consistent customer flow, a company has to be known for providing the best service to all clients who may want its services. Sergent runs Pro-Source Distributors, a janitorial supply company working with over 500 companies in Illinois and Wisconsin. Sergent can help so many regular clients because they all know Pro-Source Distributors can back up their products with excellent customer service.
Customer service for these clients is about more than being nice on the phone, it’s about trust and confidence in the products Pro-Source sells.

Russell Sergent

Russell Sergent

Russell Sergent invested early in coaching proper customer service protocol when he founded Pro-Source Distributors over 20 years ago. At the time, Pro-Source Distributors had only a few local clients and it wasn’t well-known at all. Sergent trained his workers to not only speak kindly to customers and work with them through any issues with their products, he empowered them to create solutions for clients on an individual basis. When Pro-Source Distributors began, Sergent lost money on some individual client accounts because of the deals he empowered his staff to give to some of them, but in the long-run, he knew that a reputation for working with clients on an individual level was far more valuable.

Russell Sergent has always seen his company’s relationships with each of its individual clients as more important than any one deal with each client. He has long empowered his employees at Pro-Source Distributors to help clients get the best deals they can on supplies, even if they have to take a short-term hit to keep them working with the company. Sergent and his staff work hard to keep clients loyal to doing business with Pro-Source Distributors however they can. To them, gaining a client’s loyalty and trust is more important than any individual deal or order.

The commitment to customer service that Russell Sergent employed at Pro-Source Distributors helped the company develop a sparkling reputation in the community as one that cares about its clients and is willing to work with them to keep their business. Sergent and his company have helped many janitorial companies throughout the Midwest satisfy their own clients and solidify their own relationships.

This way, Pro-Source Distributors can continue to bring in new customers while reliably helping their loyal roster as well. Empowerment, courtesy, and trust go a long way in building the internal structure of a company that will last for years. These qualities also help customers feel comfortable with a company’s service and develop relationships with clients that are fruitful for all sides. Sergent has established a profitable company built on its reputation for excellent products and customer service.